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Independent PR, Janice English, uses her journalistic training to produce well-researched and inspired news stories for a range of clients. Online, on TV, in national consumer and specialist Press titles, clients regularly appear in the news
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We launched a specialist contact lens that corrects vision during sleep. Janice was integral to the success of the launch, with high profile national headlines, including page 3 of The Times, leading to a 13-minute TV spot on This Morning with Philip Schofield. EyeDream is still our most successful product and Janice is still key to this
Janice English
Trained in Crisis Management by Burson Marsteller, Janice has been World Press Officer of Woolmark; launched and co-edited The DENTIST journal; represented Royal Warrant Holders; run the Press Office for Optrafair, the UK optical show; plus kept optical suppliers in the news. Sustainability and AI in healthcare are a major focus

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DRIVERS’ VISION BROUGHT INTO SHARP FOCUS

Road crashes involving a driver with poor vision are estimated to cause 2,900 casualties and cost the UK £33m per year, reports OPTICIAN journal. BRAKE, the road safety charity, is keen to boost awareness and engagement about improving eyesight regulations. Optical professionals have long campaigned for thorough eye examinations to be included in the driving […]

TOP SANTE features migraine relieving specs

TOP SANTE magazine, with 35,000 readers, features Vista Mesh lenses in the latest issue. Looking like normal glasses but with hidden qualities: The very fine mesh is effective in reducing the frequency and severity of migraines for many people and opticians around the UK are increasingly prescribing the lenses. Ask your optician or visit vista-mesh.co.uk […]

BBC RADIO 4 APPEAL TO RAISE PROFILE OF VCHP

Comic, poet and musician, John Hegley, is giving voice to Vision Care for Homeless People with a Radio 4 appeal to be broadcast on 16 June. He will be accompanied by the gentle tones of his Cavaquinho, a Portuguese mandolin. The Sunday appeal – repeated a few days later – is set to reach nearly […]

NURSE TURNS TO OPTIMAX FOR BETTER VISION

Reading the small print matters to us all, but for a nurse it is vital, as Sue Saunders found when trying to read medication labels for patients – “Contact lenses were no longer adequate and there was no way I was going back to thick glasses again. The Optimax assessment revealed that my vision was […]

OPTIMAX DIRECTOR PIONEERS NEW CATARACT TECHNIQUE

Cataract and refractive lens exchange surgery patients are less likely to be troubled by peripheral distortion thanks to a new surgical technique pioneered by Optimax. Mr Ilango, Optimax Medical Director, who has more than 25 years of experience in refractive lens exchange, believes the issue of negative dysphotopsia can now be significantly reduced by a […]

OPTOMETRIST WORKS WONDERS WITH MIGRAINE PATIENT

South Wales optometrist, Elliot Bateman, has “turned a patient’s life around” after dispensing Vista Mesh lenses for persistent migraines. Sarah Ashwell was taking strong painkillers on a daily basis to combat the debilitating problem, exacerbated by long hours at a computer. “Elliot checked my eyesight and said my vision had not changed, but suggested that […]

CATARACT SURGERY RESTRICTION LEAVES MANY UNSAFE TO DRIVE

NHS restrictions on cataract surgery are leaving many people unsafe to drive warn top ophthalmologists. Javad Moayedi, an ophthalmic surgeon who has performed in excess of 30,000 lens surgeries and assesses patients for their driving ability on a daily basis, says the NHS requirement can leave as many as 25% of cataract patients with inadequate […]

GREAT BRITISH QUEST FOR ETERNAL YOUTH

Defying the ageing process – high on many agendas – can benefit from a little surgical help and new research has revealed our priorities A variety of tactics – diet and exercise – are often not enough to maintain a more youthful appearance and research by Optimax shows what is top of the list with […]

OPTICIANS’ CRISIS SERVICE SEES 327 THIS CHRISTMAS

Volunteer opticians from Vision Care for Homeless People saw 327 patients at London’s Crisis clinics this Christmas. Hundreds of pairs of specs were dispensed to people living on the streets with uncorrected vision which leaves them very vulnerable: one 28 year old was diagnosed as being -15.00 dioptres and he did not have any specs. […]

DYSLEXICS GAIN BENEFIT FROM VISTA MESH LENSES

Dyslexics, dyspraxics and those with visual processing challenges are experiencing positive results with Vista Mesh lenses, opticians around the UK report. The added advantage for image-conscious youngsters is that the lenses appear like normal specs, which ensures greater compliance with wear, says Henry Sessions of Scarborow Opticians in Felixstowe. “Many youngsters do not want to […]