Online, TV and print
Independent PR, Janice English, uses her journalistic training to produce well-researched and inspired news stories for a range of clients. Online, on TV, in national consumer and specialist Press titles, clients regularly appear in the news
Testimonial - EyeDream
We launched a specialist contact lens that corrects vision during sleep. Janice was integral to the success of the launch, with high profile national headlines, including page 3 of The Times, leading to a 13-minute TV spot on This Morning with Philip Schofield. EyeDream is still our most successful product and Janice is still key to this
Janice English
Trained in Crisis Management by Burson Marsteller, Janice has been World Press Officer of Woolmark; launched and co-edited The DENTIST journal; represented Royal Warrant Holders; run the Press Office for Optrafair, the UK optical show; plus kept optical suppliers in the news. Sustainability and AI in healthcare are a major focus

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DYSLEXICS GAIN BENEFIT FROM VISTA MESH LENSES

Dyslexics, dyspraxics and those with visual processing challenges are experiencing positive results with Vista Mesh lenses, opticians around the UK report. The added advantage for image-conscious youngsters is that the lenses appear like normal specs, which ensures greater compliance with wear, says Henry Sessions of Scarborow Opticians in Felixstowe. “Many youngsters do not want to […]

NIGHT TIME LENS CUTS GLARE FROM LED HEADLIGHTS

Dazzling glare from oncoming vehicles at night is being alleviated by an innovative Vista Mesh lens. The rising prevalence of LED car lights is leading more people to either stop driving at night or seek help from their optician. Graham Wild optician explained – “We use the lens a lot when people come in with […]

NATIONAL SKI CHAMPION FEATURED ON BBC

National slalom waterski champion, Charlie Emmett, 18, has just featured on BBC News South, following success in the European championships in France. Skiing in the under 21 category, Charlie’s 6th place is even more impressive as he has two hurdles to overcome – his autism and poor eyesight which is corrected by night time treatment […]

OPTOMETRISTS URGED TO PLAY GREATER PART IN VITALITY

Optometry has a major role to play in the quality of longer life expectancy, believes Professor John Nolan from Ireland’s Nutrition Research Centre. “There are strong indications that the first signs of blindness – particularly caused by macular degeneration – have some correlation with the first signs of dementia. The state of the retina, and […]

WHY DOES UK LAG BEHIND SCANDINAVIA?

Swedes are twice as likely to wear contact lenses than Brits – how so? Awareness of all the options is a big factor – lenses for presbyopia (yes, you can ditch the ageing reading glasses); EyeDream lenses for overnight vison correction as you sleep, and lenses for extreme prescriptions are all available…they can make sport […]

HANDPAINTED LENSES CHANGE LIVES

https://www.aop.org.uk/ot/industry/contact-lenses/2018/04/16/confidence-in-cosmetics   Giving people traumatised with eye injuries and ocular illnesses the confidence to look others in the eye again is changing lives. Helping to conceal ocular damage is the task of No7’s handpainted lens service. Prescription powers are also built into the lenses for a growing international customer base. Produced in No7’s Sussex lab, […]

NEW LENS GETS CHAP DRIVING AGAIN (despite being -22.00 dioptres)

Getting a chap back to driving vision after serious eye problems is a tremendous moment, believes London optometrist, Viren Jani, who has recently achieved just that. Viren, who regularly sees patients referred from Moorfields, is a keen user of No7’s Elements Hybrid lens for the most demanding cases – “I had a very myopic chap referred […]

Testimonial Norville

“One’s first thought when Janice requested a testimonial on her PR service would be to keep her a secret from any one else but this would I think be wholly unreasonable!All the attributes of successful PR from a client point of view, tenacious, energetic, persevering – Janice is all of these but more so in […]

Testimonial Royal Warrant

“Janice’s help with our Royal Warrant press release, and her contacts within the optical industry, ensured maximum exposure for our appointment as Her Majesty’s Dispensing Opticians,” Roger Pope and Partners.

Testimonial Manzer Saeed

Believe me, my first patient in the clinic this morning entered my room saying, “you are a celebrity!” Other patients had read the paper. ….It was very flattering, and good for the hospital. Thanks again for a fantastic article. Mr Manzar Saeed FRCS Consultant Ophthalmic Surgeon