In 2004, we launched a clever contact lens that corrects vision during sleep. Janice was integral to the success of that launch, with high profile national headlines, including page 3 of The Times, leading to a 13-minute TV spot on This Morning with Philip Schofield. 13 years on, EyeDream is our most successful product and Janice is still key to our marketing efforts. 

When planning and budgeting for any marketing initiative I make a list of all the people, materials and resources I’ll need to maximise ROI – Janice is always No.1.